KC 5 A taxonomy of choice architecture (Münscher
8 important questions on KC 5 A taxonomy of choice architecture (Münscher
What is important to notion on the choice architecture of nudges?
What is the focus of a nudge?
- It changes people behavior (not attitude)
- By changing the choice architecture, the context/environment where decisions take place, while remaining the freedom of choice.
Why is it importatn to define different types of nudges?
- There is a wide variety of nudges
- to systematically analyze when and if they are effective you need categorize them
- Higher grades + faster learning
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- 100% sure, 100% understanding
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What are the tree main categories of nudges in the taxonomy of Munscher?
- Decision information: Targets how information is presented (simplification)
- Decision structure: Targets the decision-making format e.g. Modifying the available options in the decision situation (default option)
- Decision assistance: Help people in their decisions (reminders and commitment)
What are the three sub-categories of decision information?
- Translate information
- Reframe
- Simplify
- Make information visible
- Feedback
- Make external information visible
- provide social reference point
- Descriptive norm
- Opinion leader
What are the four subcategories of decision structure?
- Change default options
- set no-action default
- use prompted choice
- change option-related effort
- increase/decrease Physical effort
- increase/decrease Financial effort
- change range or composition of options
- Change categories
- Change grouping of options
- change option consequences
- change Micro incentives
- change social consequences
What are two sub-categories of Decision assistance?
- Provide reminders
- Facilitate commitment
- support self-commitment
- Support public commitment
What could be the critique on the taxonomy of Munscher?
- Are all categories exclusive? Is there overlap? (text message and reframe information)
- are all categories indeed nudges? (micro-incentive?)
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