KC 4 Guest Lecture Joanne Reinhard Nudging
4 important questions on KC 4 Guest Lecture Joanne Reinhard Nudging
What is the difference between regulation, incentives and information and nudges?
What are the four methodological steps to design a nudge
- Target: Define the outcome: A change of behavior
- Explore: Understanding the context: What is the context people behave in, what do they experience
- Solution: Designing the intervention(s): What are the biggest obstacles you can take away by a nudge
- Test: Test, Learn, Adapt: Randomized control trial
What is important when designing nudges mentioned in the book Test, Learn, Adapt from BIT?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are important notions about nudging named in this Knowledge clip?
- Behavioral insights are not usefull to implement to all policy areas
- Follow TEST: Measurement is important
- engage with the citizens being nudged.
- Start small, fail fast, scale fast
- ethics and transparency
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