Communication - Article: stretcher (2010): the role of interactive communication technologies in behavioral medicine
3 important questions on Communication - Article: stretcher (2010): the role of interactive communication technologies in behavioral medicine
What are two categories of behavioral medicine intervention?
- Those that have high efficacy but when using population-based criteria of need have low rates o.f participation or reach
- Such as group
- Individual therapy approaches
- Those strategies that have high reach but low efficacy
- Pamphlets, brochures
- Videos and other mass communications
What are some organisational channels for interactive online communication
- Health plans
- Voluntary health organizations
- Employers
- Pharmaceutical companies
- Governments
- Schools
- Universities
- --> they all have their own interests/ topics
What is tailored expert system when it comes to eHealth applications
- Collect data from the user
- Apply an algorithm to the data that generates messages tailored to the specific needs of the user
- Generate feedback that combines these messages in a clear, vivid manner
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