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The future of hospitality - The transactional environment: consumers

Q: What are the 5 trends in the transactional environment ?

1. A new collaborative consumption way of life 2. The vital role of social networks 3. The increasing importance of the new Gen Y 4. Tribes make groups more fluid (vloeiender) 5. Guests require higher standards

Q: What are nomadic workers ( global nomads )?

A growing number of professional in our all connected, networked societies are less bound to a specific location.

Q: What are citizen brands ?

Citizen brands will arise wherever a group of followers are attracted and involved in creating brand value.

Q: Where stands a tribe for in the hospitality industry?

A tribe stands for people who share a preference and collectively feel attracted to a new concept. (you don't create a new product, but a new group of followers).

5 important questions on The future of hospitality - The transactional environment: consumers

What are the 5 trends in the transactional environment?

1. A new collaborative consumption way of life
2. The vital role of social networks
3. The increasing importance of the new Gen Y
4. Tribes make groups more fluid (vloeiender)
5. Guests require higher standards

What does the 'ownerless' trend mean?

Where access to information or relations is more important than ownership of goods.

What are nomadic workers (global nomads)?

A growing number of professional in our all connected, networked societies are less bound to a specific location.

What are citizen brands?

Citizen brands will arise wherever a group of followers are attracted and involved in creating brand value.

Where stands a tribe for in the hospitality industry?

A tribe stands for people who share a preference and collectively feel attracted to a new concept. (you don't create a new product, but a new group of followers).