Designing hospitality experiences - Personal context
4 important questions on Designing hospitality experiences - Personal context
What are the personal characteristics of the guest that influence the selection?
A guest chooses his hotel based on what? (3)
2. How important fun and enjoyment of life is to him/her
3. And the kind of relationship he/she would like to have with the hotel.
4. How much he/she can afford to spend
5. Previous experiences
6. Expectations of certain companies
What is psychographic segmentation?
1. Personality traits
2. Personal values
3. Lifestyle
4. Social class
Important for expressive needs of a guest.
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What is behavioural segmentation?
1. Guest knowledge
2. Attitude
3. Benefit for the guest?
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