Designing hospitality experiences - Personal context

4 important questions on Designing hospitality experiences - Personal context

What are the personal characteristics of the guest that influence the selection?

Combination of psychological and social factors.

A guest chooses his hotel based on what? (3)

1. On how open he is to other cultures
2. How important fun and enjoyment of life is to him/her
3. And the kind of relationship he/she would like to have with the hotel.
4. How much he/she can afford to spend
5. Previous experiences
6. Expectations of certain companies

What is psychographic segmentation?

Divides the market based on:
1. Personality traits 
2. Personal values
3. Lifestyle
4. Social class
Important for expressive needs of a guest.
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What is behavioural segmentation?

Divides the market based on:
1. Guest knowledge
2. Attitude
3. Benefit for the guest?

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