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Summary IMK

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A snapshot of the summary - IMK

  • 1 Introduction to international marketing

  • what means Global youth culture?
    teenagers count foor 30% of the population
  • What are the different levels of marketing?
    • Domestic marketing 
      -> marketing with one policy, geographic country boundaries 
    • International marketing 
      -> Selling in more than one country 
    • Global marketing 
      -> opportunities around the world 
    • Export Marketing 
      -> selling across national.political boundaries.
  • To achieve competitive advantage in the marketplace you use the SLEPT method. What is the SLEPT method?
    Social
    Legal
    Economic
    Political 
    Technological
  • What are tje PT(S)?
    • Political (government interventions)
      -> Trade control,
      -> competition regulations 
    • Technological ->  R&D
      -> infrastructuur level
      -> information of the internet. 
    • Sustainability 
      -> considering the environmental impact of everything we do.
  • What are the stages of planning in international Marketing?
    • Unplanned stage 
      -> finding new money and customers for activities
    • The budgeting stage 
      -> finding a system for budgeting 
    • Annual business planning (planning review proces)
      -> Top-down planning (baas planning voor werknemers)
      -> Bottom-up planning (own goals en vraagt of het goed is)
      -> Goals down, plans up 
    • Strategic planning stage -> developing strategie for over 5 years (growth strategie) 
  • What are the elements of a international marketingplan?
    • Stakeholder expectations 
    • Situation analysis 
    • Resources and capabilities (SWOT)
    • Corporate aims and objectives (are goals realistic)
    • Marketing strategies (how achieve goals)
    • Implementation 
    • Control and feedback  
  • 2 The wold trading environment

  • reasons why companies trade?
    • lower labour costs 
    • lower operation costs 
    • proximity to raw material 
    • subsidies to help native industries 
  • What are market entry barriers?
    Barriers what can be specific to a country, product, time period or a purpose
  • What are tariff barriers?
    A tax placed on a imported of exported good of a international trade.

    • Specific
      -> Charges by weight of volume 
    • A valorem
      -> percentage of import price 
    • Discriminatory
      -> charges against goods of a particular company  
  • What are non tariff barriers?
    • Quantitative restructions 
      -> Quota, embargo's 
    • Restrictive practice 
      -> Government laws
      -> Testing standards, currency controls
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