International communications
3 important questions on International communications
What is external marketing?
how appropriate is the range of service, distributing and pricing structure to the different customer groups around the world?
What are reasons of communication failure?
- different style of presentation of corporate image
- lack of message -> press release
- wrong understanding by cultural differences
What are factors of failers what you don't have in the hand?
- Counterfeiting
- paralel importing
- competitors, government
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