Scarcity: The Rule of the Few
11 important questions on Scarcity: The Rule of the Few
What is the scarcity principle?
What are the 2 sources for the scarcity principle?
2 physical reactance theory
What is the physical reactance theory?
if people are deprived of their freedom (grain was abundant but became scarce), they try to get back to the old level.
(The freedom to chose what we want, and we want that power back)
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What is the Romeo and Julie effect?
They want to see each other even more, and love each other even more.
If the deprivation becomes less, so does their love for each other.
How works psychological reactance in combination with censorship?
What is official censorship?
What is the commodity theory?
Study meatseller
1 no information, just sold beef
2 information that beef wil become scarce
3 exclusive news from one source that beef will become scarce
with exclusive news, more beef was sold
What was the study by worchel?
jar with 10 coockies
jar with 2 coockies
participants rated the scarce coockies better
What is the competition principle?
(two buyers for the same car at the same time, feeling of urgency)
Counters for the scarcity principle?
try to calm down
just the scarcity makes it desireble
What is the labeling technique?
makes the people behave more pro-socially
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