Developing an innovation strategy - Innovation strategy and stakeholder satisfaction - Kano's feature analysis
6 important questions on Developing an innovation strategy - Innovation strategy and stakeholder satisfaction - Kano's feature analysis
Which categories are used in Kano's feature analysis?
- Basic features
- Performance features
- Excitement features, or Delighters
What are Excitement features, or Delighters?
Where does customer or stakeholder satisfaction come from? And where does loyalty come from?
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How can the features of a product be allocated to Kano's categories?
Strategic analysis should include a review of where key features will be on the Kano diagram in a few years time. But this rises two questions. Which questions?
- Whether the organization can continue to enhance the Performance features of the products and services it offers to stakeholders at the rate they require.
- Whether stakeholders, particularly customers, will continue to demand the same balance of features in future.
Which two challenges arise from the Kano diagram?
- The Capability Ceiling
- Feature Fatigue
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