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Article: What is disruptive innovation?

4 important questions on Article: What is disruptive innovation?

What are the main problems the disruption theory encounters?

1. It is criticised for shortcomings that it has already addressed
2. Core concepts are misunderstood and its basic tenets misapplied
3. Managers misusing wrong tools for their context, as people use the term loosely to describe their own successful innovation stories, leading to people copying things that do not work in their field

When is an innovation considered disruptive?

1. When it originates in low-end or new-market footholds (markets that incumbents overlook)
2. When the innovations do not catch on with mainstream customers until quality catches up with their standards

What is sustaining information?

Good products made better in the eyes of an incumbents existing customers. Allow incumbents to sell more products to their most profitable customers

What are the 4 points about disruption that often get overlooked?

1. Disruption is a process. It is not a service or product at a given point in time
2. Disrupters often build business models that are very different from those of incumbents
3. Some disruptive innovations succeed, others don't
4. The mantra "disrupt or be disrupted" can misguide us