Summary: International Business Strategy | 9781107027893 | Alain Verbeke

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  • 1 Core concepts

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  • What is international strategy?

    Matching a multinational enterprise's (MNE's) internal stregths:
    • With the opportunities and challenges found in cross-border environments
    • While overcoming the disadvantages of being a foreign company
    • And/or capitalizing on the advantages of being a foreign company
    • And/or capitalizing on the advantages of having an international network. 
  • 1.1 Elements of international strategy (Benito, 2015)

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  • What are the elements of international strategy?

    • Why
    • Where
    • What
    • How
  • What is understand under the element where of international strategy?

    The choice off location, this depends on:
    • The attractiveness of the country
    • Distance to home country 
  • What is understand under the element what of international strategy?

    With which elements of the company the firm is going to compete international:
    • Marketing & sales
    • Manufacturing
    • Purchasing, extraction
    • R&D
    • .... 
  • What is meant by the element how of international strategy?

    How the company is going to accomplish the international strategy:
    • Export
    • Licensing
    • Franchising
    • JV/ Allaince
    • FDI:
      • Brownfield
      • Greenfield 
  • 1.2 Foundations of international strategy

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  • What are the 7 foundations of international business strategy?

    1. Internationally transferable firm-specific advantages (FSAs)
    2. Non-transferable FSAs
    3. Location advantages
    4. Investment in and value creation through resource recombination
    5. Complementary resources of external actors
    6. Bounded rationality
    7. Bounded reliability
  • What are the FSAs transferable & Non-transferable resource bases?

    • Physical resources
    • Financial resources
    • Human resources
    • Upstream knowledge
    • Downstream knowledge
    • Administrative knowledge
    • Reputational resources
  • What is recombination capabilities?

    Value creation through recombination means that the firm is able to grow by innovating and diversifying: an entrepreneurial attitude critical to identifying and pursuing new market opportunities, uncovering resources that are not yet fully utilized and an organizational ability to meld extant and new resources in noval ways
  • What are types of recombination capabilities?

    • Artful orchestration of resources, especially knowledge bundels
    • In the international arena, recombination capabilities are built up through international experience
      • Host-country specific experience
      • General internationalization experience
  • What are complementary resources of external actors?

    • Market knowledge/access
    • Government connections
    • Complementary technology
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