International Marketing Strategies
7 important questions on International Marketing Strategies
What is the biggest difference between Global and International Marketing?
International Marketing is based on the premise of cross-cultural differences and is guided by the belief that each foreign market requires its own culturally adapted marketing strategy
Name 3 examples of approaches of Global marketing
2.Homogeneous market segments are sought across country market sets
3.Standardization of the marketing mix is sought wherever possible but adapted whenever culturally necessary
What is a market driven approach?
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What is a market driving approach
Name 2 aspects of the domestic market extension concept
-Domestic marketing mix is offered to foreign market as is.
Name 2 aspects of the global market concept
•Overall standardised marketing strategy is developed for entire sets of country markets
•Marketing mix elements are adapted where necessary
Name the four phases of the international planning process
Phase 2: Product, Price, Promotion and Distribution
Phase 3: Developing the marketing plan
Phase 4: implentation and control
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