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Summary: International Marketing Strategy. | 9781408044070 | Isobel Doole, et al
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Read the summary and the most important questions on International marketing strategy. | 9781408044070 | Isobel Doole and Robin Lowe.
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1 Chapter 1 - International Marketing
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Three sorts of economies of slEpts
Developed, emerging, less developed economies -
Stages of planning in IMK
The unplanned stage
Budgeting Stage
Annual business planning
Strategic planning stage -
2 Chapter 2 - World Trading Environment
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The two market entry barriers have different sorts, what are they?Name them and name the sorts
Tariff barrier: Ad valorem, discriminatory, Specific
Non-tariff barrier: Quantitative restrictions, Restrictive practices -
Name the main types of trade associations (Trading Blocs)
Free trade area
Customs union
Common market
Economic union
Political -
4 Chapter 4 - IMK research and opportunity analysis
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Name the 6 key stages of research process
- Defining the problem
- Developing the approach
- Designing the research
- Carrying out the fieldwork
- Analysing the data
- Preparing report & presentation
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5 Chapter 5 - Niche marketing strategies for SME's
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Two challenges for SME's from less developed countries as a result of poor negotiation power
Fairtrade
Infrastructure weakness -
Nature of SME's IMK strategies
- Exporting
- International nichemarketing
- Domestically delivered or developed niche services
- Direct marketing
- Participation in supply chain of a multinational -
Two motivations to export
Reactive strategies: Product has matured; end of PLC find new markets where product is in early PLC.
Proactive stratigies: Reduce risk, growth of profit -
Four barriers for exporting
- Shortage of working capital to finance esports
- Not enough knowledge of overseas market
- Inability to contact overseas customers/partners
- Lack of managerial time, skill, and knowledge
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7 Chapter 7 - Market entry strategies
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What are the entry strategies?
Indirect exporting
Direct exporting
Foreign manufacturing
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