Strategy - Corporate strategy - Mission statement and core business
3 important questions on Strategy - Corporate strategy - Mission statement and core business
What should a strategy include following Sinek?
- What: product that a company delivers
- How: the company's differentiating value or unique selling propositions (USP)
- Why: the purpose, cause or belief of a company -> customer loyalty
What is the aim of a strategy?
To help the company serve clients better than its competitors
Describe the 3C-model, which describes the integration of external and the internal perspectives to formulate a strategy
- Company
- Competition
- Customer
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