Emerging Market Multinationals and Reverse Innovation - Emerging Market Multinationals
4 important questions on Emerging Market Multinationals and Reverse Innovation - Emerging Market Multinationals
How do 'reverse innovation' and 'traditional view' relate to each other?
- Reverse innovation: innovations trickle up from developing to developed countries
- Traditional view: innovations trickle down from developed to developing countries
What are the mainstream theories and reverse innovation? (4)
- Innovation
- Internationalization process
- DMNE strategy and management
- FDI spillovers
What are the 3 stages of reverse innovation?
- Winning in key emerging markets
- Winning in other emerging markets
- Winning in developed-country markets
- Higher grades + faster learning
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How is the FDI spillover matrix built?
- DMNE's + Emerging economy
- Focus of traditional spillover literature
- DMNE's + Developed economy
- EMNE's learning from FDI in developed countries
- EMNE's + Emerging economy
- Reverse innovation: DMNE's learning from EMNE's
- EMNE's + Developed economy
- DMNE's learning from EMNE's in developed countries
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