Demand Management - Activites of Demand Management - Developing Differentiated Offerings
4 important questions on Demand Management - Activites of Demand Management - Developing Differentiated Offerings
Which 3 types of services are there?
- Core services
- Enabling services
- Enhancing services
What is a "Core Service"?
Deliver the basic outcomes desired by the customer and representing the value the customer wants and is willing to pay for.
What is a "Enabling service"?
Enabling services are necessary for the customers to utilize the core service effectively. These may or may not be visible to the customer.
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What is a "Enhancing Service"?
Added service to make the service more enticing to customers. Unlike enabling services, they are not essential to the delivery of the core service. Used to differentiate the service from those offered by competitors.
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- Never study anything twice again
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- 100% sure, 100% understanding
