you need research about technology and innovation that start the process of. Generally, there are some concept stories of how a technology works and some expectations. There is not a working product yet. It is not known where everything will end up.
more about what technology is able to do

- early publicity and feedback by early adoptees produces successful stores (this makes it networthy)

- scientists, entrepreneurs, and investors let their imaginations run loose (in the media

- unrealistic expectations, people go look for the s

-  Maturity level (the thing that technology is actually able to do) and real capabilities  of the technology innovation lie far below the raised expectations. Success stories what makes it news worthy for the media.

- Technical challenges manifest themselves and technology fails to live up to the expectations
                - Some early adopters voice the negative experiences.
                - Some companies bail out & investments fail to generate returns
               --> disillusionment & disinterest