Dual-processing models - Heuristic processing
4 important questions on Dual-processing models - Heuristic processing
Which one of the processes has low MAO (motivation, ability and opportunity)?
How does heuristic processing work?
--> means that it is based on the notes in memory that are activated as a function of incoming information. There is no evaluation of truth. Things that come into mind make up the truth.
What type of processing is heursitically processing?
- reliance on easily accessible information
- no critical evaluation of ‘truth conditions’ --> you can make very bad decisions
- “the text is difficult, so the writer must be smart”
- “it’s a Swiss watch, so it must be of high quality”
- This is the route of intuition & gut feeling!
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What are the consequences of heuristically processing?
- habitual & impulsive behavior --> habits too. If you do things a lot it does not require to think about it too much.
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