Read the summary and the most important questions on Lecture 5.6: The Business Model Canvas Part 2

• 1 Revenue Streams

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• What is a revenue stream?

  Represents the cash a company generates from each Customer Segment 

  -- Revenues – Costs = Profits

• What are the 2 types of revenue streams?

  – Transaction revenues 

  – Recurring revenues 

• What is a transaction revenue?

  a revenue which results from one-time customer payments 

• What is a recurring revenue?

  a revenue resulting from ongoing payments to either deliver a value proposition to customers and/or provide post-purchase customer support

• 2 Revenue stream opportunities

• What are the core questions you must ask yourself when seeking revenue stream opportunities?

  • For what value are customers really willing to pay? 
  

  • For what do they currently pay (competitors)? 

  • How will this change in the future?

• 3 Ways to generate revenue streams

• What are the 5 ways to generate revenue streams?

  • Buying (asset sale) 

  • Renting 

  • Subscription 

  • Licensing 

  • Advertising

• 4 Key Resources

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• Key resources can be owned or leased by whom?

  the company or acquired from key partners

• 6 Categorizations of Key activities

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• What are the 3 categories of key activities?

  • Production 

  • Problem solving  

  • Platform/network 

• What is involved in a platform/network?

  – Networks, matchmaking platforms, software, and even brands can
  

  function as a platform. 

  – Activities relate to platform management, service provisioning, and

  platform promotion. 

• 7 Key Partnerships

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• What are the 4 types of key partnerships?

  – Strategic alliances between non-competitors 

  – Joint ventures to develop new businesses 

  – Buyer-supplier relationships 

  – Coopetition: strategic partnerships between competitors