Market and e-commerce - mass-individualization
4 important questions on Market and e-commerce - mass-individualization
What is mass individualization?
What is efficient consumer response (ECR)?
Fill in what has to stand in place of the numbers 1,2 and 3.
2. Made-to-measure
3. Mass-production
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Form which two trends can we explain the interest in mass-individualization?
2. Consumers are less loyal to specific products, services and stores. They are becoming more prepared to try different things.
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