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Summary Management of Sustainable Innovation

- Bossink, et al
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A snapshot of the summary - Management of Sustainable Innovation Author: Bossink, Senge & Articles

  • 1 Bossink: Eco-innovation and sustainability management

  • 1.1 Eco-innovation and sustainability

  • How does the book of Bossink define eco-innovation and sustainability management?
    As the development of new initiatives in an organization to sustain, improve and renew the environmental, social and societal quality of its business processes and the products and services these business processes produce.
  • Bossink introduces a model that proposes, evaluates and discusses relationships among the main elements of the eco-innovation and sustainability management system. The model has three basic managerial levels. Describe those 3:
    1 Co-ideation: the cooperation of individuals who want to generate, develop and disseminate (verspreiden) new sustainable thoughts, concepts, plans and suggestions for business.
    2 Co-innovation: the cooperation of individuals who are situated in  commercial organizations and who want to transform new sustainable thoughts, concepts, plans and suggestions into new viable, profitable and working business proposals.
    3 Co-institutionalization: the cooperation of individuals who are situated in commercial, not-for-profit, nongovernmental organizations and who want to create structural stimuli and arrangements that enable these new working business proposals to become important.
  • The 3 managerial levels (co-ideation/innovation/institutionalization) serve as the framework for Bossinks studies. What is the key of the three levels?
    Cooperation.
  • Describe the elements per level (Bossink)
    1 Co-ideation: leader, champion, entrepreneur
    2 Co-innovation: teams, projects, businesses and PPP
    3 Co-institutionalization: market & society, knowledge & technology, policy & regulation
  • The model of Bossink is based on extensive literature research and on widespread empirical research in the Dutch industry.Describe the 3 steps Bossink followed during this process?
    1 Shaping the research model (theoretical and empirical research)
    2 Conducting additional theoretical and empirical studies
    3 Analyzing and synthesizing the studies' outcomes
    > He applies those 3 steps at each element in the model
  • According to Bossink eco- and sustainable innovation eneds to be managed at three cooperative levels. Summarize those levels:
    1 Co-ideation: leaders, entrepreneurs and champions cooperatively develop the important new sustainably innovative ideas. A
    2 Co-innovation: they cooperate and interact with one another and with other coworkers and professionals in organizational settings such as teams, projects, businesses and PPP, to actually transform these ideas into business.
    3 Co-institutionalization: Professionals from commercial, governmental and not-for-profit and nongovernmental organizations cooperate and interact to build institutional structures and arrangements that enable sustainable business to grow large.
  • What does the model of Bossink proposes?
    That eco-innovation and sustainability originate from key individuals, are realized by organizations and are institutionalized by efforts to create an infrastructure that enables organizations to grow into major players. All activities at these 3 levels contribute to this innovation process.
  • 1.2 Co-ideation by leaders

  • The research of Bossink indicates that leadership for eco-innovations and sustainability consists a broad and comprehensive scheme of skills, activities, behaviors, attitudes, practices, traits, mentalities and intentions. What does an overview of the characteristics show?
    That such a leader is charismatic, has experience with management tools, is a smart strategist, knows people and creates a firm with a strong corporate societal position (explained in image 2). These characteristics can contribute to the development of sustainably innovative ideas, concepts, visions and initiatives in the industry.
  • 1.3 Co-ideation by entrepreneurs

  • The entrepreneurial function in business consists of many characteristics and comprises a complex of traits and behaviors that is not easy to perform. The sustainability entrepreneur has to be environmentally, socially and societally aware. Which 4 main characteristics does a entrepreneur has according to Bossink?
    -Opportunity (He initiates, drives and controls innovation stategies and process, takes the initiative to develop new products/services, looking for new ways to make money and identifies new opportunities, tot scared by the risks of failure)
    -Creation (creativity, stimulate/monitor idea development, patents and publications, R&D spending)
    -Uniqueness (knowledge workers, unique proposals, combination of technological and societal awareness to serve latent needs)
    -Economic awareness (sustainable solution to generate turnover, solving environmental problems and create economic value, balance environmental and economic parameters, generate more money than spent/destroyed)
  • Which 3 types of sustainably conscious entrepreneurs are distinguished? (Bossink) The entrepreneur who...
    1 Solves societal problems and does not want to make a profit per se
    2 Knows that regulatory societal and market institutions need to change to enable profitable or economically healthy sustainable initiatives.
    3 Wants to contribute to solving societal and environmental problems by building a succesful business and by creating sustainable development through new corporate initiatives.
    > A sustainable entrepreneurs main goal may be to deliver social value and that economic value is a welcome by-product
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