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Summary: Managing Innovation : Integrating Technological, Market And Organizational Change | 9780470998106 | Joe Tidd, et al
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Read the summary and the most important questions on Managing innovation : integrating technological, market and organizational change | 9780470998106 | Joe Tidd and John Bessant.
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1 Innovation - what it is and why it matters
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Why does innovation matter?
- Innovation is consistently found to be the most important characteristic associated with success
- Innovative enterprises typically achieve stronger growth or are more successful than those that do not innovate
- Enterprises that gain market share and increasing profitability are those that are innovative -
Considering the four dimensions of innovation space, how can we increase innovation performance? What is currently not enough?
Currently: Emphasis on product and process innovation, produces low returns.
This means that we should apply and combine innovation in multiple dimensions in order to improve returns and innovation performance -
Name some of the key changes in which the context of the current innovation game is being played out
- Acceleration of knowledge (OECD 1 trillion dollars per year knowledge production)
- Global distribution knowledge pr.(Meerdere landen, meerdere kansen)
- Market fragmentation- Market virtualization (Gebruik internet)
- Rise of active users (Aantal participerende leden internet)
- Development of technological and social infrastructure (verschil consumers and creators kleiner) -
What is the model used in Tidd & Bessant for the process of turning ideas in to reality and capturing value from them
Tidd & Bessant divide 4 key phases
- Search
- Select
- Implement
- Capture
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What are the four dimensions of innovation space(4ps)Give two examples for radical and incremental innovations.
Product innovation - changes in the things (product/services) that an organization offers
Inc. Windows vs XP
Rad. Led based lightning
Process innovation - changes in the ways in which they are created and delivered
Inc. Faster internet cables for communication
Rad. Mobile BankingPosition innovation - changes in the context in which the products/services are introduced
Inc. Change target market from children to adults
Rad. 100$ universal pc
Paradigm innovation - changes in the underlying mental models which frame what the organization does
Inc e.g. sunglasses to high tech laser equipment
Rad. Netflix a complete system of personalized entertainment
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What are sources of discontinuity ? Give at least 5 triggers. Give examples.
- New market emerges (normal phone/sms)
- New technologies emerge(sms/whatsapp)
- New political rules emerge(Oosberlijn/westberlijn)
- Running out of road(Encyclopedia)
- Sea change in market sentiment or behaviour(Napster VS traditional music industry)
- Deregulation/shifts in regulatory regime(Monopoly naar vrije markt)
- Fractures along 'fault lines' (Tabacco camponies and smoking bans)- Unthinkable events(9-11)
- Business model innovation(Ebay)
-Shifts in techno economic paradigm (Industrial revolution)
- Architectural inovation (Photolithography)
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What are the 3 stages in the innovation life cycle?
-Fluid pattern
-Transitional phase
-Specific phase
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Abernathy, W. and J.Utterback distinguish 4 zones. What are these? Give examples.
- Modular innovation
-Incremental innovation
- Disconinuous innovation
- Architectural innovation
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2 Innovation as a core business process
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Their are particular ways innovation is managed. Name some and mention significant influences.
Innovation for services
-Service innovations are much easier to imitate
-Service innovations are not different from tangible innovations
Outsourcing
- The challenge here becoms one of proces inovation within sourcing agencies.
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Discuss the simplified model of the innovation process
First search, than select and implement and than capture the benefits.
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