Customer Focus, Customer Performance, and Profit Impact - Customer satisfaction: a key marketing performance metric
3 important questions on Customer Focus, Customer Performance, and Profit Impact - Customer satisfaction: a key marketing performance metric
Customer satisfaction is a key performance metric. In order to get a valid measure, where do you need to look at?
- Your target score
- Your previous year score
- Your competitor's score
What is a customer terrorist?
A customer terrorist is a customer that vents their dissatisfaction by telling others about it.
How to prevent a poor reputation from developing by word of mouth through customers?
Encourage them to complain.
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