Market Segmentation and Segmentation Strategies - Customers needs, price, and product benefits
7 important questions on Market Segmentation and Segmentation Strategies - Customers needs, price, and product benefits
What are the three primary forces that shape the needs of consumers?
- Demographics influences
- Lifestyle influences
- Usage behaviours
Demographic influences are one of the three forces that shape the needs of consumers. What do these demographic influences consist of? Name 5.
- Age
- Income
- Marital status
- Education
- Occupation
Lifestyle influences are one of the three forces that shape the needs of consumers. What do these lifestyle influences consist of? Name 5.
- Attitudes
- Values
- Activities
- Interests
- Political views
- Higher grades + faster learning
- Never study anything twice
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What are the three fundamental forces that shape the needs of business markets?
- Firm demographics
- Company culture
- Usage behaviours
Firm demographics are one of the three forces that shape the needs of business markets. What do these firm demographics consist of? Name 5.
- Number of employees
- Sales volume
- Number of locations
- Years in business
- Financial situation
Company culture is one of the three forces that shape the needs of business markets. What does this company culture consist of? Name 5.
- Business sophistication
- Growth orientation
- Innovativeness
- Technology
- Decision making
Usage behaviours are one of the three forces that shape the needs of business markets. What do these usage behaviours consist of? Name 5.
- Application
- Quantity
- Time of purchase
- Frequency of purchase
- Users
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