Marketing Metrics and Marketing Profitability - Marketing metrics
6 important questions on Marketing Metrics and Marketing Profitability - Marketing metrics
Marketing performance metrics are important for two reasons:
- They provide measures of marketing performance, such as customer satisfaction, retention, and loyalty.
- They are correlated with profitability.
Marketing performance metrics fall into four major categories:
- Market metrics
- Customer metrics
- Competitiveness metrics
- Marketing profitability metrics
Market metrics are a part of marketing performance metrics. What do they measure? Name three metrics.
- Market growth rate
- Market share
- Market development index
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Customer metrics are a part of marketing performance metrics. What do they measure? Name three metrics.
- Customer satisfaction
- Customer retention
- Customer lifetime value
Competitiveness metrics are a part of marketing performance metrics? What do they measure? Name five metrics.
- Product performance
- Service quality
- Customer value
- Brand image
- Cost of purchase
Marketing profitability metrics are a part of marketing performance metrics. What do they measure? Name three metrics.
- NMC
- Marketing ROI
- Marketing ROS
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