Direct marketing - Direct marketing as a marketing communications technique
3 important questions on Direct marketing - Direct marketing as a marketing communications technique
What does direct marketing mean?
It means contacting customers and prospects in a direct way with the intention of generating an immediate and measurable response or reaction.
Some examples of direct media:
Mailings, catalogues, telephone, brochures, websites.
What is the main goal of a direct marketer?
To increase customer share rather than market share.
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