Public relations - Target groups, objectives and tasks
3 important questions on Public relations - Target groups, objectives and tasks
At what is internal PR aimed?
Internal stakeholders: employees and their families and shareholders.
At what is external PR directed?
Is directed towards various types of external target groups.
What is public affairs?
A management function directed towards the societal and political relations of the company. For example, good contacts with the general public and the local community.
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