Strategy development and marketing planning - Marketing planning
6 important questions on Strategy development and marketing planning - Marketing planning
What does a portfolio analysis show?
- An overview of the company's SBU or products
- The coherence between the strategies of the SBU's
- Lets you prioritise
- Enables you to think about resource allocation
- Can be done on concern level and on SBU level
What is a ''Cash Cow'' in the Boston Matrix
What are ''Dogs'' in the Boston Matrix?
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What are the three levels of strategy development?
- Top management
- Middle management
- Supervisory or functional-level management (marketing/product manager)
What are the three dimensions of the Abell Model?
- Customers (what type of customer?)
- Needs (What customer functions should we fulfil?)
- Technologies (How can we satisfy the identified needs?)
What is the mission statement of a company?
The formal description of an organisation's mission. This should describe the company's strengths and the technologies it should master in order to successfully compete in meeting customer needs
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The question on the page originate from the summary of the following study material:
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