Marketing research and marketing information
20 important questions on Marketing research and marketing information
A ....... describes what we expect to happen, or the kind of relatioinship that we assume exists between to variables
hypothesis
The first step in the marketing research process is to...
Define the nature of the problem and the research objectives
Which 4 things are important while doing field work to gather primary data?
- Research approach: what's the best way to collect the data?
- Sampling plan: who will be surveyed, how will those people be selected?
- Contact method: what will be the contact method? For example, an online survey or telephone interview?
- Constraints: possible constraints/restrictions on the research study?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
........ describes existing situations (such as quantity, frequencey and time) without considering possible relationships between different factors
Descriptive research
Give some examples of internal secondary data
- customer letters
- sales call reports
- sales analyses
- in-house accouting information
Give some examples of external secondary data
- annual reports
- trade journals
- reports sold by large companies
Name 4 features of secondary data? (advantages/disadvantages)
- Saves time
- Is inexpensive
- Questionable validity
- Often dated, incomplete or not specific enough
The .... ..... specifies the research questions to be answered, the data collection method and the manner in which responses will be analysed to provide meaningful information
research design
What is the objective in sample selection?
To choose a group of people in such a way that the results of the research on that group can be accurately generalised to the entire population
Name 4 survey methods for collecting primary data
- Mail questionnaires
- Personal interviews
- Telephone interviews
- Online survey
What is a survey?
A systematic effort to gather information by asking a group of people a series of questions
Name some features of mail questionnaires
- one of the most widely used methods
- relatively inexpensive
- people can fill in the questionnaire whenver it suits them
- person conducting the survey does not influence their responses
- questionnaires take along time to get back to the researcher
- it is difficult to exercise any control over who fills in the questionnaire
- there is a high non-response rate
Name some features of personal interviews
- provides the most flexibility and high-quality information
- Interviewer can make sure the questions are answered in full
- immediate access to data
- interviewer effect: responder is inclined to react to the interviewer
- higher (travel time and) costs
Name some features of telephone interviews
- less expensive as face-to-face interviews
- rapid response
- reasonable cost
- more and more respondents refuse to participate
- often used in research on buying behaviour
- difficulty of askign complex questions over the telephone
Name some features of online survey
- is gaining popularity because most households have internet access
- they are fast and inexpensive
- no printing, postage, labour, travel or telephone costs
- ease to find the type of respondents who are usually hard to reach
- respondents can receive questions based on the answers they gave earlier in the survey
- respondents are more honest online than in personal interviews
- you can show photos, images, videos or hyperlinks
- relatively high response rate
- anonimity encourages to cooperate more, particularly on sensitive topics
What is the goal of quantitative research, when analysing and interpeting research results?
to try to come up with 'numerical' questions
Name the four sources of information from a marketing information system (MIS)
- Internal company data
- marketing intelligence
- marketing research data
- online databases
Where do companies enter electronic data about customers and products into the MIS?
Via the intranet
What happens within the marketing intelligence system?
External infromation about competitors and other relevant data in the marketing environment is gathered, processed and made available here.
How does the analysis technique called 'data mining' works?
It uses powerful supercomputers, to sift through terabytes of data to find certain patterns of buying behaviour among various groups of customers
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
