Website Development
26 important questions on Website Development
What are the three principles of a good website design?
2. Learning from many failures of websites in the 90s
3. Main principles are still valid today
What are the 3 best practices in website development?
- The website must be designed for the customer, not the organization.
- It must show the information that customers want to know, not just the information that the organization wants customers to know.
What constitutes a good website? Give 3 criteria.
Usability, usefulness, adequacy of information, accessibility, interaction.
Quality of information, service, security, playfulness, design.
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What are the 3 W's and why?
2. Who are the visitors going to be?
3. Why are they visiting the site – what need is being
met?
What is the most basic way to develop a website?
Who has responsibility and control over the web presence?
Who has responsibility and control over the web presence in the early days?
What is the key role in publishing and why (give 5 reasons)?
- Any online presence is a publication.
- Core objective: getting the right content to the right person at the right time at the right cost.
- Editor’s job: commission, source, select, proofread, or reject content.
- Must hold a position of authority within the organization to be able to make decisions, however, must not dictate, but take advice and input from the staff.
- The editor should have a marketing background because the web presence is part of the strategic marketing communications mix.
What is the maintenance of the existing content to manage? Give 5 reasons.
- Same for outbound links, make sure the target pages are still there.
- Search engines index the original URLs, changing them might result in search engine rankings failing.
- Out-of-date material, e.g. events that took place mentioned as future events or products already launched described as being developed.
- Archiving of material that might be accessed by users in the future.
What is a strategic decision regarded to web presence development and give 5 points why?
- Voice: the type of language used, reflects the culture and the personality of the organization, brand or product.
- Formal (e.g. an insurance seller), informal (e.g. a pleasure park), or somewhere in between.
- Voice should fit the organization, brand or product (e.g. legal advice -> formal).
- The website may be formal (the corporate presence) and the social media informal.
- Different tones of voice have measurable impact on users’ perceptions of a brand’s friendliness, trustworthiness and desirability.
What are the skills required for website development?
the list constantly increases as new practices and technology are introduced to the digital world, very dynamic field!
Web presence development: Why include offline sales staff?
- They know the product, the industry, the market and
the customers – however, the website is a different medium from the face-to-face contact, so allowing them to develop the content themselves is not a good idea - Integrate sales with online presence – allies rather than competitors
- The majority of B2B websites concentrate on lead generation – when the potential customer contacts the firm, the sales staff will be better prepared to respond effectively
Why is a service orientation important? Give 3 reasons.
This should be the guiding principle of the web team.
It is NOT just about managing technology and writing code.
Why is web presence development an ongoing role, not just a project?
- Someone must have responsibility for running the site.
- Can even be a full-time job for big websites.
- Can be in-house or outsourced.
- Realistically, few organizations will have the dream team experience in-house.
- Common practice to outsource external suppliers for specialist functions of the website.
What is meant by web usability?
How easy it is for a visitor to achieve their objectives for visiting the site.
What is user experience (UX)?
- Anything from how easy it is for the customer to use a product to the customer’s entire experience of the organization, brand or product.
- Broader than web usability
What is user interface (UI)?
- User interface is a sub-set of user experience.
- Good user experience can only exist if there is a good user interface!
What are 3 must-haves of a user friendly website?
2. A return to home page link on every page.
3. In-site search facility!
Internal search facilities can be problematic, how to avoid ‘no return’ pages?
- If there are no matching products, a marketing message should be offered (e.g. you might want to try…).
- Common misspellings (in the products and descriptions) should be predicted.
- Too many results should be avoided.
What are 4 online adaptions of the sales funnel?
- Mouth of the funnel: potential customers might arrive at the home page from a search engine.
- Whatever they see on the page will determine whether they click deeper into the site (funnel) or click away (withdraw).
- Narrow end of the funnel: buy now, download now, find your nearest store or any other call to action that meets the site’s objectives.
How should the basics of presenting information be understood?
What is meant with site architecture?
- If the work is being outsourced, the organization should have sketched out the architecture before the work of developing the site is passed to another party.
What are 13 key issues in presentation?
2. Make things easy on the eye
3. Font size
4. Uniformity
5. Page width
6. Avoid non-standard characters that allow not all browsers can read
7. Ensure the design features of the site are appropriate to its objectives
8. Respect the conventions of the web
9. Grammer and spelling
10. Use pictures wisely
11. Home page link
12. Printed version
13. Get the important information on the screen (above the fold).
Why is online credibility important?
- Offline: many opportunities to assess credibility.
- Online: you are your website.
- The only thing the (potential) customer can judge your organization on is what they see on their computer screen.
How can trust and credibility be built into a website?
- Showing that there’s a real organization behind your site.
- Highlighting the expertise in the organization.
- Showing that honest and trustworthy people stand behind your website.
- Make it easy to contact the organization!
Before any site is made live to the public, it should go through two stages of testing. Which two testing and what does it means?
- Human: task oriented, not performed by anyone who has been involved in the project, the only important opinions are those of the end users.
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