Designing and managing integrated marketing
3 important questions on Designing and managing integrated marketing
Three types of intermediaries in marketing channels:
- Merchants; buy, take title to and resell the merchandise
- Agents; search for costumers and negotiate, but do not take title
- Facilitators; assist in distribution process
How many different channel levels are there and what are they used for?
4 different levels, they are used to designate the length of the channel.
What is the zero-level channel or direct marketing channel? and what are examples?
Manufacturer selling directly to customer.
- door-to-door sales
- home parties
- mail order
- telemarketing
- internet
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