Creating long-term loyalty relationships - Customer databases and database marketing
4 important questions on Creating long-term loyalty relationships - Customer databases and database marketing
What is the difference between a customer mailing list and a customer database?
What is a business database?
Downside of database marketing and crm:
- Some situations are not conducive to database management
- Building and maintaining a customer database requires a large investment.
- It may be difficult to get everyone in the company to be customer oriented and use the available information
- Not all customers want a relationship with the company.
- Assumptions behind CRM may not always hold true.
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In what 5 ways can companies use their databases?
- To identify prospects
- To decide which customers should receive a particular offer
- To deepen customer loyalty
- To reactivate customer purchases
- To avoid serious customer mistakes
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