Conducting Marketing Research - The marketing research process
8 important questions on Conducting Marketing Research - The marketing research process
What are the 3 different types of research in defining a problem?
- Exploratory research: to understand the real nature of the problem and suggest solutions or new ideas.
- Descriptive research: quantifies demand.
- Causal research: to test a causal-effect relationship.
What decisions have to be made to develop the research plan?
- Data sources
- Research approaches
- Research instruments
- Sampling plan
- Contact methods
What are the different research approaches in developing a research plan?
- Observational research: observing relevant actors and settings.
- Ethnographic research: type of observational research that uses concepts and tools from anthropology and other social sciences to provide deep cultural understanding of how people live and work.
- Focus group research: gathering of 6 to 10 people carefully selected by researchers based on certain considerations that is brought together to discuss various topics of interest.
- Survey research: to assess people's knowledge, beliefs, preferences, satisfaction etc.
- Behavioral research: analyzing data of customer purchasing behavior.
- Experimental research: designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What are different research instruments that are used?
- Questionnaire
- Technological devices
- Qualitative measures like:
- Word associations
- Projective techniques
- Visualization
- Brand personification
- Laddering: series of increasingly more specific "why" questions
What are the advantages and disadvantages of online research?
- Inexpensive
- Fast
- People tend to be honest and thoughtful online
- Versatile
- Samples can be small and skewed
- Online panels and communities can suffer from excessive turnover
- Technological problems and inconsistencies
What are the decisions that have to be made for the sampling plan?
- Sampling unit: Whom should we survey?
- Sample sizes: How many people should we survey?
- Sampling procedure: How should we choose the respondents?
What are the 4 major problems with surveys?
- Some respondents are away from home or inaccessible and must be contacted again or replaced.
- Some respondents will refuse to cooperate.
- Some respondents will give biased or dishonest answers.
- Some interviewers will be biased or dishonest.
What are the 7 characteristics of good marketing research?
- Scientific method
- Research creativity
- Multiple methods
- Interdependence of models and data
- Value and cost of information
- Healthy scepticism
- Ethical marketing
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
