Palmatier et al. (2006): Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
17 important questions on Palmatier et al. (2006): Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
What is the purpose of the paper by Palmatier et al. (2006)?
What is Relationship Marketing (RM)?
On which two aspects is the effectiveness of RM depending?
- Specific RM strategy
- Exchange context
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What are the four central questions in the paper by Palmatier et al. (2006)?
- Which RM strategies are most effective for building customer relationships?
- What outcomes are most affected by customer relationships?
- Which moderators are most effective in influencing relationship-outcome linkages?
- How does the RM strategy → mediator → outcome linkage vary across different mediators?
In which three situations may relationships be more important for success of an exchange?
- Services
- Exchanges between channel partners
- If a working relationship is more critical
Will customers' judgement be stronger and more confidential based on the relationship with an individual of a firm of with the firm as a whole?
What aspects are part of the RM (Relationship Management) model?
What/who is the seller (with regards to RM)?
What are the four relational mediators in the relationship between RM efforts and firm performance?
- Commitment
- Trust
- Relationship satisfaction
- Relationship quality
What are the three groups of antecedents mentioned in the paper of Palmatier et al. (2006) about RM?
- Customer focused antecedents
- Relational benefits
- Dependence on seller
- Seller focused antecedents
- Relationship investment
- Seller expertise
- Dyadic antecedents
- Communication
- Similarity
- Relationship duration
- Interaction frequency
- Conflict
What are the three groups of consequences (outcomes) from RM efforts?
- Customer focused outcomes
- Expectation of continuity
- Word of mounth
- Customer loyalty
- Seller focused outcomes
- Seller objective performance
- Dyadic outcomes
- Cooperation
Explain the framework provided in the Palmatier et al. (2006) paper. What is the purpose of the framework?
- On the left, the antecendents (RM strategies) are displayed
- On te right, the consequences (outcomes) of RM efforts are displayed
- In the middle, the relational mediators are displayed which may explain the impact of RM on performance
- Below, the moderators are displayed
It is a framework to help managers and researchers improve the effectiveness of their efforts.
What are the key findings with regards to the antecedents (RM strategies)?
- RM strategies/antecedents are effective for generating strong relationships. Expertise and communication are most effective
- The negative impact of conflict is stronger than the positive effects of any other RM strategy
- Specific RM strategies appear most effective for strenghtening one aspect of a relationship
- Relationship benefits, customer dependency and similarity better for increasing commitment
- Relationship investment and frequency better for building trust
What are the key findings with regards to the outcomes of RM efforts?
- Relationship quality has the greatest influence on objective performance, and commitment has the least
- Relationship investment has a large and direct effect on seller objective performance, and an indirect mediated effect
- Dependence has a large and direct effect on seller objective performance, but a small impact on relational mediators
- Relationships have the greatest influence on cooperation and WOM and the least on objective performance
What are the key findings with regards to the moderators?
- RM is more effective when relationships are more critical to customers
- Customer relationships often have stronger effects on exchange outcomes when their target is an individual person then when it is a selling firm
Result: Which antecedent has the largest absolute impact on relational mediators?
What is the main conclusion of the paper by Palmatier et al. (2006)?
Try our study magic for free
a PDF, study it super fast
- No sign up, email or credit card needed!
- AI makes unlimited flashcards
- Get unlimited quizzes and tests
- Ask AI anything
- No sign up, email or credit card needed!
- Have and keep perfect overview
- Make flashcards, notes and mind maps
- Review, test and score!
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
