Exploratory research design: Secondary and syndicated Data
21 important questions on Exploratory research design: Secondary and syndicated Data
How do you call data originated by the researcher for the specific purpose of addressing the research problem?
How do you call data collected for some purpose other than the problem at hand?
How do you call data that are available within the organisation for which the research is being conducted?
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How do you call data that originate external to the organization?
How do you call quantified psychological profiles of individuals?
How do you call something that is a centralised database that consolidates companywide data from a variety of operational systems?
How do you call something that involves the use of powerful computers with advanced statistical packages and other software to analyse large databases to discover hidden patterns in the data?
How do you call a decision support system that is used for managing the interactions between an organisation and its customers?
How do you call marketing that involves the use of computers to capture and track customer profiles and purchase detail?
How do you call information services offered by marketing research organisation from a common database to different firms that subscribe to their services?
How do you call surveys that measure the same group of respondents over time but not necessarily on the same variables?
How do you call distinctive patterns of living that are described by the activities people engage in, the interests they have, and the opinions they hold of themselves and the world around them (AIOs)?
How do you call a data-gathering technique that is comprised of samples of respondents whose television viewing behaviour is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary?
How do you call data obtained by passing merchandise over a laser scanner that reads the UPC from the packages?
How do you call scanner data that provide information on purchases by brand, size, price, and flavour or formulation?
How do you call scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored concerning the individual shopper?
How do you call the combination of a scanner panel with manipulations of the advertising that is being broadcast by cable television companies?
How do you call a data collection process derived from physical records or by performing inventory analysis where data are collected personally by the researcher or by representatives of the researcher or by representatives of the researcher, and the data are based on counts, usually of physical objects other than people?
How do you call services that provide syndicated data about industrial firms, businesses, and other institutions?
How do you call an effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents?
How do you call data that denotes a voluminous amount of structured, semi-structured, and unstructured data with the potential to be mined for information?
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