Descriptive Research Design: Survey and Observation
26 important questions on Descriptive Research Design: Survey and Observation
How do you call a structured questionnaire given to a sample of a population and designed to elicit specific information from respondents?
How do you call the use of a formal questionnaire that presents questions in a prearranged order?
How do you call questions that require respondents to choose from a set of predetermined answers?
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How do you call a large and nationally representative sample of households that have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys?
How do you call the ability of the survey mode to reach the units specified in the sample effectively and efficiently?
How do you call a representation of the elements of the target population consisting of a list or set of directions for identifying the target population?
How do you call a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random?
How do you call a research design for telephone surveys in which a sample of numbers is drawn from the telephone directory and modified to allow unpublished numbers a chance of being included?
How do you call the percentage of the total attempted interviews that are completed?
How do you call the target behaviour that is being researched?
How do you call the actual interviewers and the supervisors involved in data collection?
How do you call the respondents' perceptions that their identities will not be discerned by the interviewer or the researcher?
How do you call the tendency of the respondents to give answers that may not be accurate, but that may be desirable from a social standpoint?
How do you call the rate of occurrence or the percentage of persons eligible to participate in a study?
How do you call the recording of behavioural patterns of people, objects, and events systematically to obtain information about the phenomenon of interest?
How do you call an observation technique where the researcher clearly defines the behaviours to be observed and the methods by which they will be measured?
How do you call observation that involves a researcher monitoring all relevant phenomena without specifying the details in advance?
How do you call the observation of behaviour in an artificial environment?
How do you call an observational research strategy in which mechanical devices rather than human observers record the phenomenon being observed?
How do you call measurement of emotional reactions through changes in the respondent's voice?
How do you call the amount of time it takes to respond?
How do you call neuromarketing research applies the principles of neuroscience to marketing research to examine consumers' sensorimotor, cognitive, and affective response to marketing stimuli?
How do you call a type of audit where the researcher inventories the brands, quantities, and package sizes of products in a consumer's home?
How do you call the objective, systematic, and quantitative description of the manifest content of a communication?
How do you call an approach in which data collection is based on physical traces, or evidence, of past behaviour?
How do you call trained observers posing as consumers and shop-ping at company- or competitor-owned stores to collect data about customer-employee interaction and other marketing variables?
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