Qualitative Research Techniques - Ethnographic Research
3 important questions on Qualitative Research Techniques - Ethnographic Research
What is the definition of ethnographic research?
Ethnographic research is a detailed, descriptive study of a group and its behaviour, charactaristics, and culture.
What are shopalong researches?
Shopalongs are a type of research in which a researcher accompanies a shopper (with permission) on a shopping trip and observes and records the shopper’s activities
What is the defenition of mobile ethnography?
Mobile ethnography is a type of marketing research in which respondents document their own experiences through their mobile phones
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