Strategy implementation and internal marketing
6 important questions on Strategy implementation and internal marketing
Strategic internal marketing is concerned with ...
What are some practical applications of the internal marketing proces?
- Changing some of the attitudes and behavior of employees, and managers, who are working at the key interfaces with customers and distributors.
- Winning commitment
- changes in culture.
What are some pitfalls in strategy implementation?
- Strategic inertia
- Lack of stakeholder commitment
- strategic drift
- Strategic 'dillution' (absence of strong drive)
- Failure to understand progress
- Initiative fatigue
- impatience
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What is the goal of strategic internal marketing?
What are different types of internal marketing?
- Internal marketing and service quality
- Internal communication program (provide employees with information and to win their support)
- Internal marketing and innovation management (systematic approach managing the adoption of new technologies and ways of working)
- Internal market instead of external market for products and services (making them suppliers and customers as a way of improving the focus on efficiency and value)
- Strategic Internal marketing (approach to the structured planning of marketing strategy implementation, and analysis of underlying implementation problems in an organization. Product, price, communications, distributions)
What are components of a internal marketing strategy?
- Internal market orientation
- Internal market strategy
- Internal market segmentation
- Internal marketing programs
- Internal marketing evaluation
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