Strategic marketing planning - Establishing the core strategy
3 important questions on Strategic marketing planning - Establishing the core strategy
What are the two main drivers of threats when analysing the markets served?
1. Changing marketplace
2. Competitive activity designed to change the balance.
2. Competitive activity designed to change the balance.
What is the purpose of a SWOT-analysis?
1. Identify the most significant factors affecting the organization and its markets.
2. By looking at where strengths and weaknesses align with opportunities and threats, it can help strategy formulation.
2. By looking at where strengths and weaknesses align with opportunities and threats, it can help strategy formulation.
What are the implications related with the SWOT analysis?
Fig. SWOT implementations.
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