Competitor analysis - The dimensions of competitor analysis
5 important questions on Competitor analysis - The dimensions of competitor analysis
What should be analysed on medium and longer term?
Longer term: Industry as a whole
What are the targets of the competitor analysis?
- Next come companies within the industry that are driven to overcome the entry barriers to the strategic group
- The outermost potential entrants and substitutes
How gives an understanding in current and future objectives guidance?
2. Give guide to the intensity
3. Type of trade-off
- Higher grades + faster learning
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- 100% sure, 100% understanding
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What should be addressed assessing competitors' current strategies and activites?
- Value chain
Why is an analysis of the value chain important?
- It can reveal cost advantages
- Value it can add in the customers' eyes
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