Read the summary and the most important questions on Media Entertainment

• HC 1

• Zillman and Bryan give a definition of entertainment. They make a division between the role of fiction and the role of play. What do they mean with these two element?

  - role of fiction: almost all fiction is entertainment but not all entertainment is fiction
  - role of play: people learn from media because it is a simulated world.

• Oliver (2009) gives a definition of media entertainment. What is this definition?

  Media entertainment is media content designed to be consumer for purpuse of leisure (rather than specifically for information gain or perusasion).

• Oliver, 2009 Which three important aspects have changed the media entertainment experience?

  - selectivity
  - interactivity
  - mobility

• HC 2

  This is a preview. There are 4 more flashcards available for chapter 02/11/2017
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• What is the definition of 'leisure' according to Zillman?

  "a time of oppurtunity wherein the individual has the freedom to perceive and select esperiences which are either worthwhile or simply gratifying without any other redeeming value". 
  - not doing something productive
  - time that has no other purpuse than being fun

• What is the anthrowpoligical view of culture?

  Culture and meaning are not generated by individuals but by collectives of people. People with the same culture tent to see the world the same.

• Why does Karl Marx say that culture is political?

  1) culture represents the relations of power because some people have more acces to culture than others. 
  2) it neutralizes the social order as an inevitable fact: those who are in power are always in power. Those who produce will always produce
  3) it obscures underlying relations of exploitation: someone else can be harmed by the production of a movie  
  
  Marx says culture is only driven by profit.

• What is the difference between culture and art?

  - culture is accesable for everyone and is made for profit. 
  - art is not accessable for everyone and is made for art

• What does Raymond Williams say about the relationship between profit and culture?

  Culture can be influenced by profit but only if it is born close to it. The more distant culture is from profit, the more independent it is. Example: 
  - film from hollyhood = made for profit
  - film from individual = not made for profit

• What is the difference between high culture and low culture?

  - high culture: independent from commercial needs
  - low culture: dependent on commercial needs (mainstream/popular stuff)

• On which three points do high culture and low culture differ?

  - aesthetics: in the 19th century, everything that was defined as beautiful was high culture. During this period of time, people liked it when things looked realistic 
  - quality: high culture was everything that was produced by someone with skills. Today, technology covers up lack of skills 
  - popularity: high culture was everything that was less popular