Organizational environments and cultures - Specific environment - Supplier component
3 important questions on Organizational environments and cultures - Specific environment - Supplier component
What is buyer dependence?
Buyer dependence is the degree to which a supplier relies on a buyer because of the importance of that buyer to the supplier and the difficulty of finding other buyers for its product.
What is opportunistic behavior?
Opportunistic behavior is a transaction in which one party in the relationship benefits at the expense of the other.
What is relationship behavior?
Relationship behavior is the establishment of mutually beneficial, long-term exchanges between buyers and suppliers.
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