Read the summary and the most important questions on Milan 1970'80's giorgio Armani | school

• 1 weblecture giorgio armani

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• When could Italy compete with other fashion capitals?

  Only after WO2

• Why is Italy a very important Fashion company?

  luxury, elegance, high craftmanship, technological innovation. high quality.

• What was special about the Italian design in 1970's.

  This was a creative explosion in design of products and fashion. Designers make use of kitch and irony, to disquise the function of the object. This whole new idea of designing is called postmodernism.

• What is the economic boom in the 1980's?

  Designers became celebritys. Reason for this was because the economy was better and could back-up their designer. Everyone wanted to have something of a designers brand, lipstick, nailpolish clothes etc.

• Why did the Sicillian style of D&G not work?

  To specific to attract people outside of Italy.

• What is Armani's main invention?

  IN 1976 he invented the soft jacket, before that it was like an armour jacket heavy and thick, he removed the padding and lining and made the jackets more flowing.

• What are the main characteristics of D&G?

  Long Slung and flared jeans, studded belt, Underwear belt, Underwear showing, (sunglasses, bling jewellery, lace, started in 1982.

• What is the trade embargo in 1936?

  Mousolini invated  Eteopia which causes the united nations to impose high  sanctions. (55 country's who refuse to sell anything to Italy.)--> shortage of materials. Had to use local materials, straw, cork, raffia, sort plastic. (but this product leads to innovation.

• What are the main aspects of D&G?

  Kitch nostalgia, over the top, Doesn't have to be functional, emotion, telling storys, like going to the theatre (theatrecal school).

• What are the aspects of the Armani collection?

  Clear and sober lines, sober use of color, function led aestetic, luxury doesn't show on the outside.(private luxury something for yourself to know).