Distribution Management
11 important questions on Distribution Management
If the producer wants to cut out as many profit margins as possible, what distribution channel for consumer goods should he take?
A) Producer > Wholesaler > Retailer > Consumer
B) Producer > Retailer > Consumer
C) Producer > Agent > Wholesaler > Retailer > Consumer
D) Producer > Consumer
If small retailers are present, what part of the distribution channel makes sense to add?
A) Agent
B) Wholesaler
C) Distributor
D) Producer
What part of the distribution channel is often used by companies entering new export markets?
A) Agent
B) Wholesaler
C) Distributor
D) Contractor
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If a company lacks the reserves to set up their own sales operations, what part of the industrial distribution channel may be added?
A) Distributor
B) Agent
C) Producer
D) Transporter
If a company creates not so expensive products, and thus do not require close liaison between the customer and the company, what part of the industrial distribution channel may be added?
A) Distributor
B) Agent
C) Producer
D) Transporter
In a distribution channel for services, only an agent may stand between the service provider and the consumer/customer. For what reason may an agent be used?
A) If there is a geographic distance between the provider and the customer
B) If its not economical for the provider to establish their own local sales team
C) Both
What is not a factor that influences the choice of distribution channels by a producer?
A) Market factors
B) Producer factors
C) Retail factors
D) Product factors
E) Competitive factors
Which of the following is NOT a distribution intensity available for channel strategy decision?
A) Intensive distribution
B) Continuous distribution
C) Selective distribution
D) Exclusive distribution
Apple's success is not without thanks to the well-trained experts at retail store that sell Apple products. With products being sold in only big Media retailers like MediaMarkt, or the Apple Store itself, what kind of distribution intensity strategy does Apple pursuit?
A) Intensive distribution
B) Continuous distribution
C) Selective distribution
D) Exclusive distribution
An administered vertical marketing system is:
A) An occurence where the suppliers predict the marketing of a company
B) Where the manufacturer can command considerable co-operation from wholesalers and retailers
C) When wholesalers and retailers administer their marketing system toward the manufacturer
D) A vertical loop in the marketing system as a whole
McDonalds is an example of a __ franchise
A) Manufacturer and retailer
B) Manufacturer and wholesaler
C) Wholesaler and retailer
D) Retailer and retailer
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