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Choice architecture

5 important questions on Choice architecture

What is the stimulus response compatibility?

The idea that you want the signal you receive (stimulus) to be consistent with the desired action. When there are inconsistencies, performance suffers and people blunder

What are defaults:padding the path of least resistance

An option that obtain if the chooser does nothing.
This goes well with the status quo and whatever heuristic

What is meant with Understanding: "Mappings": From choice to welfare

The comparison between ice cream and treatment options illustrate the concept of mapping. A good system of choice architecture helps people to improve their ability to map and hence to select option that will make them better off.

This can be done to make the information about various options more comprehensible, by transforming numerical information into units that translate more readily into actual use.

What is meant by structure complex choices

Structure choices by elimating aspects. So for a room in LA you will filter first the most important aspects (e.g. Garden) then no longer than a 30 minute drive, then not more than 1500 each month then dogs should be allowed and so on until you have enough to switch to a compensatory evaluation of the finalists

What is incentive conflict?

E.g. Taking turns with paying diner, you are incentived to take something expensive when the other pays but because of friendship people order something cheaper - conflict