Read the summary and the most important questions on Organisation & Change: strategy, structure, culture and systems | 9781787642720

• 2 Business Strategy and Models

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• What does the business strategy interactive strategy include?

  
  Building on the notion of generic strategies to consider interaction with competitors, especially in hyper-competitive environments, and including both cooperative strategies and game theory 

• 2.1 generic competitive strategy

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• What is a competitive stategy?

  Is concerned with how a company business unit or organisation achieves competitive advantage in its domain of activity

• Michael proter argues that there are 2 differnet fundamental means of achieving a competitive advantage, what are thes?

  Lower costs than its competitors
  or products or service that is differentiated from comp

• 2.2.2 differentiation strategy

• What is the defenition of diffenentiation strategy?

  Involves uniqueness along some dimensions that sufficiently valued by customers to allow a price premium
  inc 
  - service and attributes (better or unique features)
  - customer relationships  ( c service responsiveness)

• 2.2.3 focus strategy

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• When is a hybird strategy possible?

  Combination of different generic strategies
  (airlines that combine service with low costs)

• What is Organisational seperations?

  IT is possible to create separate stratic businesses

• What isi Technological managerical innovation?

  Technological innovations that allow radical improvements in both costs and quality

• What are competitive failures?

  When competitors are also stuck in the middle there is less competitive pressure to remove competitive disadvantages

• 2.3 integrative strategies

• Explain the interactive price and quility strategies:

  Different organisations competing by emphasising either low prices or thigh quality:

• 2.3.2 cooperative strategy

• What is cooperative stagy?

  Mutual understandings with companies in order to cooperate. Can also result in an advantage