Environment and situation analysis - internal analysis at micro level
3 important questions on Environment and situation analysis - internal analysis at micro level
What is the function of an internal analysis?
To get a overview of the strengths and weaknesses of the organisation
What should a service provider take into account in regards with market orientation?
The market choice.
Customers.
competitors and trading partners
The elements of a market are:
- Market definition: how do we select and identify our market?
- Market segmentation: how do we identify groups within the target markets?
- Market attractiveness and market position : what do we focus on and what are our marketing priorities based on?
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