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Moods and emotions

5 important questions on Moods and emotions

What factors affect our level of attraction?

1. Proximity - Interaction, anticipation of interaction and mere exposure
2. Reward theory of attraction - complimenting another person makes you more attractive
3. Personality - everyone needs positive stimulation
4. Observable characteristics - physical attractiveness
5. Similarity - people who validate our beliefs, similarity creates a balance which produces a positive emotional state
6. Arousal

Why do work-romances develop?

1. Proximity
2. Rewards a present at work (positive feedback)
3. People are more similar to their co-workers than general public
4. May be stressful (arousal)
5. Employees dress up better at work than normal

What are the components of persuasion attempts?

1. Source (who)
2. Message content (what)
3. Medium (where/how)
4. Recipient (to whom)
5. Communicator

What is the sleeper effect?

When you remember the message, but forgot the (unreliable) source

What are the 2 persuasion routes?

1. Central route - when one puts lot of effort and cognitive processing into the persuasion
2. Peripheral route - low effort and little time needed but emotions till convey a message