Designing Business Model

13 important questions on Designing Business Model

What is the definition of Business Model?

  • A framework in which entrepreneurs can examine their business plans and explore alternative ways for their companies to function and grow profitably while building barriers to ward off competitors.
  • A description of how your company intends to create value in the marketplace
  • The way a company applies knowledge to capture value.

What are the two Frameworks/Tools to construct a Business Model?

Model 1: The Five Component Model
Model 2: The Business Model Canvas

What is Market Segment?

Users to whom the product or service is useful and for what purpose; specify how this will generate revenues for the firm.
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What is the function of Value Chain?

Define the structure of the Value Chain in which the firm operates, and define the assets that are needed for the firm to function in this evironment.

What is the function of Cost Structure and Profit Potential?

Estimate the Cost Structure and Profit Potential od delivering the product of service given the value proposition and value chain.

What is Collaborative Filtering?

The ability to mine the data obtained by combining information from all customers. 

Mentions some illustrated frameworks to stimulate of Business models.

  • Capturing value in the Supply Chain
  • Using Databases to create value
  • Locking-In Customers
  • Licensing and Franchising
  • Outsourcing Resources

What is the function of Competitive Strategy?

Formulate the Competitive Strategy by which the innnovating firm will gain and hold advantage over rivals.

What are the nine key topics in the Business Model Canvas?

  1. Key Partners
  2. Key Activities
  3. Value Propositions
  4. Key Resources
  5. Revenue Streams
  6. Customer Relationships
  7. Customers Segments
  8. Channels
  9. Cost structure

What is Licensing and Franchising?

Types of contracts between an issuing entity and a receiving entity, grant the receivers certain rights to access certain intellectual properties.

What does a License Agreement includes?

  • The licensor and licensee are identified together on the basis of their reasons for entering into the agreement.
  • The licensed intellectual property (IP) is precisely defined.
  • The granted rights to the IP are carefully defined.
  • The "territory" allowed for practice of the rights are defined.
  • The level of exclusivity is defined.
  • The licensee pays fees to the licensor.
  • Other terms
  • Licenses can be a key component os a business model.

What types or fees are there to licensing for licensee?

  • Up-front fee
  • Running royalties
  • Advances or minimums

What does a Franchise Agreement includes?

  • The franchisor and franchisee are identified together for the reasons that they are entering into the agreement.
  • The business of the franchise is stated, and the deliverables that the franchisor must provide to the franchisee are specified.
  • The franchisor may offer to fund part or all of the start-up costs.
  • The commitments of the franchisee are defined.
  • The franchisee pays fees to the franchisor.
  • Items stating under what terms a franchisee can sell its business.
  • Other terms

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