Conditions - Product
5 important questions on Conditions - Product
What are the five conditions for the category product (incl. features, image, price, method of distribution, support and guarantees).
- High or low involvement products
- Utilitarian or hedonic prodcuts
- Pro-social or commercial products
- Search, experience or credence products
Is product involvement high or low when products are expensive, or lead to personal risks or may affect how the consumer is viewed by the consumer's peer group?
Describe the difference between utilitarian and hedonic products and the consequences for advertising messages.
Hedonic: enjoyment - emotional appeals.
- Higher grades + faster learning
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- 100% sure, 100% understanding
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Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
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Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
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In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
What is the difference between pro-social and commercial products and the consequences for the credibility of its message?
Commercial: self-serving - people tend to be wary.
How can products be classified in terms how consumers learn about them?
- Experience: accurate evaluation only possible after usage of product.
- Credence: no accurate evaluation even after usage (due to lack of technical expertise or cost of finding out is higher than value of info).
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The question on the page originate from the summary of the following study material:
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- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
